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Cyprus International University
TR

CONTEMPORARY GRAPHIC DESIGN

Course
GRDE312 - CONTEMPORARY GRAPHIC DESIGN
Department
Graphic Design - English - Undergraduate
Course Type
Course
Status
Required
Language
English
Credit
2
ECTS
2
T+P+L
2 + 0 + 0
Course Coordinator(s)
-
Prerequisite
-
Keywords

Course Description

This course highlights significant events in graphic design through the study of major movements and designers. A survey of Graphic design’s contemporary history which provides a historical perspective of the evolution of graphic design and its contribution to culture. Students will learn how new technology influenced graphic design and its expression after the industrial revolution. This course enables students to enhance an overview of the historical styles, movements, people, and events of graphic design to help them design more creative, appropriate, and intelligent solutions to graphic design problems or issues. This course also surveys the design profession, the graphic design discipline, its many specialties as well as resources available for graphic designers.

CONTEMPORARY GRAPHIC DESIGN

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

  1. 01 1. Understanding the process of the emergence and development of graphic design.
  2. 02 2. Understanding of movements that influenced of graphic design.
  3. 03 3. Ability to research.
  4. 04 4. The ability to visual literacy.

Course Syllabus

Week Topic
Week 1 Introduction to the course
Week 2 Bauhaus: Originating in Germany in the early 20th century, Bauhaus emphasizes simplicity, minimalism, and functionality. This style incorporates geometric shapes and primary colors, advocating for the unity of form and function.
Week 3 Art Deco: This style emerged in the 1920s and 1930s, combining modernist styles with fine craftsmanship and rich materials. Characterized by bold geometric shapes, ornate details, and vibrant colors, Art Deco has a luxurious and glamorous aesthetic.
Week 4 Swiss Design: Also known as the International Style, Swiss design is marked by cleanliness, legibility, and objectivity. It utilizes grid systems for layouts and often features sans-serif typefaces, employing asymmetry and a focus on clarity.
Week 5 Pop Art: Emerging in the 1950s and gaining momentum in the 1960s, Pop Art incorporates elements of popular culture, advertising, and mass media. Bold colors, comic-style graphics, and a sense of irony are key aspects of this style.
Week 6 Dada: This avant-garde movement arose during World War I, expressing chaos and irrationality. Dada design often utilizes collage and photomontage, subverting traditional artistic norms through playful and nonsensical representations.
Week 7 Psychedelic: Primarily associated with the 1960s counterculture movement, psychedelic design features vibrant colors, swirling patterns, and surreal imagery. It reflects the influence of music, drug culture, and a perception-altering worldview.
Week 8 MIDTERM
Week 9 Modernism: Characterized by a break from traditional forms, modernism values innovation and abstract forms. It often features clean lines, a focus on materials, and an emphasis on function over ornamentation.
Week 10 Brutalism: This architectural and design style emerged in the mid-20th century, known for its raw, unfinished aesthetic. In graphic design, brutalism often uses stark contrasts, bold typography, and unrefined imagery to create a sense of rebellion.
Week 11 Japanese Graphics: Traditional Japanese design influences modern graphic styles with elements like minimalism, simplicity, and nature-inspired motifs. Typography in Japanese design often blends modern techniques with traditional calligraphy.
Week 12 Scandinavian Design: Known for its functionality, minimalism, and natural materials, Scandinavian design emphasizes clean lines and neutral color palettes. This style often highlights simplicity and practicality while fostering an inviting atmosphere.
Week 13 Grunge: Emerging in the 1990s, grunge design reflects a raw, unpolished aesthetic often associated with the music genre of the same name. It includes distressed textures, chaotic layouts, and a rebellious attitude.
Week 14 Retro and Vintage: Drawing inspiration from past decades, retro and vintage styles utilize nostalgic elements, typography, and color schemes to create a sense of nostalgia. Popular during the 1950s to 1980s, this style embraces both humor and charm.
Week 15 FINAL

Reference Books & Course Materials

  1. 01 Meggs' History of Graphic Design, Fifth Edition. Philip B. Meggs, Alston W. Purvis LIBRARY: Call number: 686.2209 MEG 1998
  2. 02 Aynsley, J., 2004. Pioneers of Modern Graphic Design, A Complete History. 2nd ed. Hong Kong: Octopus Publishing Group Ltd. LIBRARY: Call number: 686.22409 SPE 2004
  3. 03 Heller, S., & Vienne, V. (2012). 100 Ideas That Changed Graphic Design. Laurence King.
  4. 04 Inglis, T. (2023). The graphic design bible: The definitive guide to contemporary and historical graphic design. Publisher.

Learning Outcomes

  1. L01 1. Understanding the process of the emergence and development of graphic design. SOLO 4
  2. L02 2. Understanding and present of movements that influenced of graphic design. SOLO 5
  3. L03 3. Ability to investigate the trends influencing graphic design and are able to make observations and comparisons within the context of art criticism. SOLO 3
  4. L04 4. Can observe and compare in the context of art criticism methods SOLO 4

Program Outcomes

  1. PO1 — History, Theory and Critical Inquiry PO1.1 Historiography and Theoretical Frameworks Demonstrate the ability to investigate, interpret, and critically evaluate architectural history and theoretical frameworks, recognizing their influence on architectural ideas, practices, and design approaches.
  2. PO1 — History, Theory and Critical Inquiry PO1.2 Socio-Cultural Context and Society Analyze the relationships between architecture, society, culture, and social change and evaluate their influence on spatial practices.
  3. PO1 — History, Theory and Critical Inquiry PO1.3 Critical Inquiry and Evidence-Based Evaluation Formulate critical inquiries and evaluate architectural ideas, processes, and outcomes using relevant evidence and analytical methods.
  4. PO1 — History, Theory and Critical Inquiry PO1.4 Mediterranean and Island Regionalism Analyze the architectural, environmental, cultural, and socio-spatial characteristics of Mediterranean and island contexts and integrate regional knowledge into architectural design.
  5. PO2 — Design Thinking, Research and Innovation PO2.1 Analytical Design Thinking and Ideation Apply analytical and creative design thinking processes to identify architectural problems and generate alternative design concepts.
  6. PO2 — Design Thinking, Research and Innovation PO2.2 Research-by-Design Methodologies Apply research-by-design methodologies through systematic inquiry, experimentation, and iterative design development.
  7. PO2 — Design Thinking, Research and Innovation PO2.3 Advanced Design Synthesis and Problem Solving Synthesize contextual, functional, technical, environmental, and user requirements to resolve complex architectural problems.
  8. PO2 — Design Thinking, Research and Innovation PO2.4 Innovation and Speculative Experimentation Develop innovative and speculative architectural propositions through experimentation with emerging concepts, technologies, materials, and processes.
  9. PO3 — Representation and Communication PO3.1 Analog and Graphic Representation Apply appropriate analog and graphic representation techniques to communicate architectural ideas, spatial relationships, and technical information.
  10. PO3 — Representation and Communication PO3.2 Digital Media and Computation Apply digital modeling, computational, and visualization tools to develop, analyze, and communicate architectural designs.
  11. PO3 — Representation and Communication PO3.3 Rhetorical Communication (Verbal, Written and Visual) Communicate architectural concepts, design arguments, research findings, and professional proposals clearly and effectively.
  12. PO3 — Representation and Communication PO3.4 AI-Assisted Visualization and Emerging Media Apply AI and emerging media technologies to enhance architectural visualization, representation, communication, and design exploration.
  13. PO4 — Context, Site and Human-Centred Design PO4.1 Comprehensive Site and Climatic Analysis Analyze physical, environmental, climatic, topographical, and infrastructural site conditions and translate findings into architectural design decisions.
  14. PO4 — Context, Site and Human-Centred Design PO4.2 Socio-Cultural Contextualization Evaluate socio-cultural, historical, and spatial characteristics of a context and incorporate contextual knowledge into design strategies.
  15. PO4 — Context, Site and Human-Centred Design PO4.3 Human-Centred Design and Behavioral Mapping Apply human-centred design and behavioral analysis to develop environments responsive to user needs and spatial experience.
  16. PO5 — Environmental Responsibility and Inclusive Design PO5.1 Climate Resilience and Environmental Stewardship Evaluate climatic risks and environmental conditions and develop strategies that enhance climate resilience and environmental performance.
  17. PO5 — Environmental Responsibility and Inclusive Design PO5.2 Inclusive Design and Universal Accessibility Apply inclusive and universal design principles to create accessible and equitable architectural environments.
  18. PO5 — Environmental Responsibility and Inclusive Design PO5.3 Sustainable Development Goals (SDG) Integration Integrate relevant Sustainable Development Goals into architectural design, evaluation, and decision-making processes.
  19. PO6 — Building Technology and Performance PO6.1 Tectonic Materials and Assembly Evaluate the properties, performance, and application of building materials and tectonic assemblies in relation to architectural design and construction.
  20. PO6 — Building Technology and Performance PO6.2 Structural Systems Logic Analyze and integrate structural principles, load paths, material behaviour, and structural systems within architectural design solutions.
  21. PO6 — Building Technology and Performance PO6.3 Advanced Envelope Systems and Building Physics Evaluate advanced building envelope systems and building physics principles to improve environmental and energy performance.
  22. PO6 — Building Technology and Performance PO6.4 AI-Supported and Simulation-Based Performance Analysis Apply simulation, computational analysis, and AI tools to evaluate and optimize building performance.
  23. PO7 — Health, Safety and Resilience PO7.1Life and Fire Safety Engineering Apply life-safety and fire-safety principles, codes, and strategies to architectural projects.
  24. PO7 — Health, Safety and Resilience PO7.2 Seismic and Disaster Resilience Evaluate seismic and disaster-related risks and integrate resilience strategies into architectural and structural design decisions.
  25. PO7 — Health, Safety and Resilience PO7.3 Environmental Health and Spatial Well-being Evaluate the relationships between indoor environmental quality, occupant health, comfort, and spatial well-being.
  26. PO8 — Programming, Regulation and Feasibility PO8.1 Data-Informed Architectural Programming Analyze user, functional, spatial, and contextual data to formulate architectural programs responding to project requirements.
  27. PO8 — Programming, Regulation and Feasibility PO8.2Regulatory Compliance and Zoning Codes Apply planning regulations, building codes, accessibility requirements, and professional standards to architectural projects.
  28. PO8 — Programming, Regulation and Feasibility PO8.3 Economic Feasibility and Lifecycle Costs Evaluate project feasibility, resource requirements, lifecycle costs, and economic implications in architectural decision-making.
  29. PO9 — Comprehensive Design and Systems Integration PO9.1Multi-System Integration and Synthesis Integrate architectural, structural, environmental, material, building service, envelope, and regulatory systems into comprehensive design solutions.
  30. PO9 — Comprehensive Design and Systems Integration PO9.2 Performance-Based Design Development Develop and evaluate architectural solutions based on environmental, technical, functional, and user-centred performance criteria.
  31. PO10 — Heritage, Conservation and Community PO10.1 Cultural and Vernacular Heritage Awareness Analyze cultural, historical, and vernacular architectural heritage and evaluate its significance within contemporary contexts.
  32. PO10 — Heritage, Conservation and Community PO10.2 Conservation Theory and Adaptive Reuse Apply conservation principles and adaptive reuse strategies to existing buildings and environments.
  33. PO10 — Heritage, Conservation and Community PO10.3 Community Impact and Participatory Design Integrate community needs, stakeholder perspectives, and participatory processes into architectural design and decision-making.
  34. PO11 — Professional Practice, Ethics and Innovation PO11.1 Legal and Contractual Frameworks Apply legal, contractual, regulatory, and professional requirements to architectural practice and project delivery.
  35. PO11 — Professional Practice, Ethics and Innovation PO11.2 Ethical Advocacy and Professional Codes Evaluate ethical responsibilities, professional codes, public interest, and stakeholder rights within architectural practice.
  36. PO11 — Professional Practice, Ethics and Innovation PO11.3 Innovation in Architectural Practice Explain the role of innovation, emerging technologies, and evolving professional practices in contemporary architectural practice.
  37. PO12 — Collaboration, Management and Lifelong Learning PO12.1 Interdisciplinary Collaboration and Leadership Demonstrate effective interdisciplinary collaboration, communication, coordination, and leadership in architectural project environments.
  38. PO12 — Collaboration, Management and Lifelong Learning PO12.2 Project Management and Administration Apply project management, organizational, scheduling, documentation, and administrative principles to architectural projects.
  39. PO12 — Collaboration, Management and Lifelong Learning PO12.3 Lifelong Learning and Digital Co-Working Environments Develop lifelong learning strategies and use digital collaborative environments to support continuous professional development and architectural practice.

Po-Lo Matrix

LO Average
L01 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
L02 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
L03 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
L04 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -