FEMALE STEREOTYPES IN DESIGN

Course Description

The scope of the Female Stereotypes in Design course focuses on the history of graphic design to understand how ingrained stereotypes of women emerged and became widespread today. In general, social changes that took place in the Western civilisation during the Industrial Revolution, World War I, the interwar period, World War II, the post-war period, and the Second Wave of Feminism and their effects on women and their image will be discussed. In this regard, similarities between the various images of women generated in the processes of social change will be compared through posters, and the repetitions in the presentation of these images will be traced during class. Besides these lectures, students will also present their research on the topic for a class discussion.

FEMALE STEREOTYPES IN DESIGN

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Describe what is research and what is this for
2. 02 Define the research methods
3. 03 identify research channels
4. 04 Discussion about the research project
5. 05 Evaluate the research subject for paper

Course Syllabus

Reference Books & Course Materials

1. 01 Ruth E. Iskin (2014) The poster: Art, Advertising, Design, and Collecting, 1860s/1900s. Dartmouth College Press. [CIU Library: EBSCOhost, DDC classification: 741.6/7409034]
2. 02 Richard Hollis (2005) Graphic design: A concise history. Thames & Hudson. [CIU Library: 741.629 H65 2005]
3. 03 Robert Roswell Palmer (1995) A history of the modern world. McGraw-Hill. [CIU Library: 909.82 PAL 1995]
4. 04 Vildan Acan & Erdal Aygenc (2021) Changing portrayal of women during the late modern period in regards to visual communication design, Visual Studies, DOI: 10.1080/1472586X.2021.1950046

Learning Outcomes

1. L01 Analyzes (4) images of women. SOLO 4
2. L02 Synthesize (5) the obtained data and compare (4). SOLO 4.5
3. L03 Evaluate (5) and discuss (5) the research. SOLO 5

Program Outcomes

1. P01 Grasping the inter-disciplinary interaction related to architecture; reaching original results by using the specialistic knowledge in analyzing, synthesizing and evaluating new and complex ideas (knowledge).
2. P02 The ability to evaluate and use new information in architecture with a systematical approach (skill).
3. P03 Developing a new idea, method, design and/or application which brings about innovation in architecture; or, applying a conventional idea, method, design and/or application to a different environment; researching, grasping, designing and applying an original subject (skill).
4. P04 The ability to critically analyze, synthesize and evaluate the new and complex ideas (skill).
5. P05 Acquiring the most developed skills about using the research methods in studies in architecture (skill).
6. P06 Contributing to the progress in architecture by independently carrying out a study which uses a new idea, method, design and/or application which brings about innovation in the area; or, applying a conventional idea, method, design and/or application to a different environment (Competence to work independently and take responsibility).
7. P07 Expanding the limits of knowledge in architecture by publishing at least one scientific article in an international peer reviewed journal and/or creating or interpreting an original work (Competence to work independently and take responsibility).
8. P08 Fulfilling the leader role in the environments where solutions are sought for the original and inter-disciplinary problems (Competence to work independently and take responsibility).
9. P09 Developing new ideas and methods in architecture by making use of high level intellectual processes such as creative and critical thinking, problem solving and decision making (Learning Competence).
10. P10 Ability to see and develop social relationships and the norms directing these relationships with a critical look and the ability to direct the actions to change these when necessary (Communication and Social Competency).
11. P11 The ability to establish effective communication with experts in the international environments to discuss the area-related subjects and to defend original opinions, showing one’s competency in the area (Communication and Social Competency).
12. P12 Proficiency in a English – at least European Language Portfolio C1 Level- and establishing written, oral and visual communication and developing argumentation skills with that language (Communication and Social Competency).
13. P13 Contributing to the society’s state and progress towards being an information society by announcing and promoting the technological, aesthetic, scientific and social developments in architecture (Area Specific Competency).
14. P14 Ability to establish effective communication in the solving of the architectural problems, by using the strategic decision making processes (Area Specific Competency).
15. P15 Contributing to the solution of social, scientific, cultural and ethical problems related to architecture and promoting the development of these values (Area Specific Competency).

Po-Lo Matrix