VISUAL LITERACY

Course Description

This course introduces basic visual elements and addresses the contribution of these elements to visual expression and the reproduction process of reality via audio-visual media. Course content includes the theoretical background of visual literacy, theories of cognitive learning and its relation with learning technologies, message decoding and commenting practices, the usages of images in mass media, an the effects of visual literacy on communication processes. This course includes discussion sessions designed to improve students’ ability to generate and interpret effective visual messages, including visual thinking and learning skills, reading comprehensions based on different theoretical approaches to visual culture, and the basic principles and concepts of visual language.

VISUAL LITERACY

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Argue the language of visual communication and how it functions both in everyday experiences and in the context of art and design.
2. 02 Describe foundation elements of visual communication like line, shape, value, color, texture, and space.
3. 03 Discusses the relationship between reality and representation.
4. 04 Develops visual comprehension, critical thinking skills and cultural awareness.

Course Syllabus

Reference Books & Course Materials

1. 01 Patterson, C. (2019). Visual Literacy Skills: How To See, The Great Courses, USA.
2. 02 Elkins, J. (2009). Visual Literacy, Taylor & Francis, New York
3. 03 Berger, J. (2009). Ways of Seeing, Penguin Group(CA)

Learning Outcomes

1. L01 Argue (4) the language of visual communication and how it functions both in everyday experiences and in the context of art and design. SOLO 4
2. L02 Interpret foundational elements of visual communication like line, shape, value, color, texture, and space. SOLO 5
3. L03 Discusses the relationship between reality and representation. SOLO 5
4. L04 Develops visual comprehension, critical thinking skills and cultural awareness. SOLO 5

Program Outcomes

1. P01 1- To have advanced theoretical and practical knowledge supported by textbooks, application tools and other resources including current information in the field of Accounting and Finance.
2. P02 2- To be able to use advanced theoretical and practical knowledge acquired in the field of Accounting and Finance.
3. P03 3- To be able to interpret and evaluate data, identify problems, analyze and develop solutions based on research and evidence by using advanced knowledge and skills acquired in the field of Accounting and Finance.
4. P04 4- To be able to take responsibility as an individual and a team member in order to solve complex and unpredictable problems in accounting and finance applications.
5. P05 5- To be able to plan and manage activities for the development of employees under the responsibility of a project.
6. P06 6- To be able to determine the learning requirements in the field of Accounting and Finance and to direct their learning.
7. P07 7- To be able to inform people and institutions about issues related to the field of accounting and finance, and to be able to transfer their ideas and solution proposals in writing and orally.
8. P08 8- To be able to use information and communication technologies together with computer software at the European Computer Driving License Advanced Level required by the field of Accounting and Finance.
9. P09 9- To act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the results related to the field of accounting and finance.

Po-Lo Matrix