INTEGRATED MARKETING COMMUNITACION
- Course
- MRKT308 - INTEGRATED MARKETING COMMUNITACION
- Department
- Digital Media and Marketing - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 6
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
- Keywords
Course Description
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INTEGRATED MARKETING COMMUNITACION
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
No course outcomes have been defined yet.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | General Introduction |
| Week 2 | Integrated Marketing Communications |
| Week 3 | Brand Management |
| Week 4 | Buyer Behaviors |
| Week 5 | The IMC Planning Process Part 1 |
| Week 6 | The IMC Planning Process Part 2 |
| Week 7 | Revision |
| Week 8 | Midterm Exam |
| Week 9 | Advertising Campaign Management |
| Week 10 | Advertising Design |
| Week 11 | Traditional Media Channels |
| Week 12 | Digital and Mobile Marketing |
| Week 13 | Social Media |
| Week 14 | Alternative Marketing |
| Week 15 | Final Exam |
Reference Books & Course Materials
- 01 Clow, K. E., & Baack, D. E. (2021). Integrated advertising, promotion, and marketing communications (9th ed.). Pearson.
Learning Outcomes
No learning outcomes have been defined.
Program Outcomes
- P01 1- To have advanced theoretical and practical knowledge supported by textbooks, application tools and other resources including current information in the field of Accounting and Finance.
- P02 2- To be able to use advanced theoretical and practical knowledge acquired in the field of Accounting and Finance.
- P03 3- To be able to interpret and evaluate data, identify problems, analyze and develop solutions based on research and evidence by using advanced knowledge and skills acquired in the field of Accounting and Finance.
- P04 4- To be able to take responsibility as an individual and a team member in order to solve complex and unpredictable problems in accounting and finance applications.
- P05 5- To be able to plan and manage activities for the development of employees under the responsibility of a project.
- P06 6- To be able to determine the learning requirements in the field of Accounting and Finance and to direct their learning.
- P07 7- To be able to inform people and institutions about issues related to the field of accounting and finance, and to be able to transfer their ideas and solution proposals in writing and orally.
- P08 8- To be able to use information and communication technologies together with computer software at the European Computer Driving License Advanced Level required by the field of Accounting and Finance.
- P09 9- To act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the results related to the field of accounting and finance.
Po-Lo Matrix
The PO-LO matrix has not been populated yet.