INTRODUCTION TO PUBLIC RELATIONS
- Course
- DMMA203 - INTRODUCTION TO PUBLIC RELATIONS
- Department
- Digital Media and Marketing - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 6
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- Asst. Prof. Dr. Bahar TAŞELİ
- Prerequisite
- -
- Keywords
Course Description
INTRODUCTION TO PUBLIC RELATIONS
INTRODUCTION TO PUBLIC RELATIONS
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Final exam | Final | 40 |
| Midterm exam | Midterm | 30 |
| Quiz | Quiz | 15 |
| Presentation | Presentation | 15 |
| Total | 100 | |
Course outcomes
No course outcomes have been defined yet.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction to the course. What is public relations? |
| Week 2 | What public relations is and what it is not / How it differs from other communication disciplines |
| Week 3 | What do PR practitioners do? |
| Week 4 | The History and Growth of Public Relations |
| Week 5 | Communication / Communication Theories / QUIZ 1 |
| Week 6 | Public Opinion / Persuasion |
| Week 7 | Ethics |
| Week 8 | Midterm exam week |
| Week 9 | Public Relations and Social Media |
| Week 10 | Skills in public relations / Writing press releases / Communicating by objectives / Planning and executing the public |
| Week 11 | Skills in public relations / Writing press releases / Communicating by objectives / Planning and executing the public cont'd |
| Week 12 | Skills in public relations / Crisis management |
| Week 13 | Skills in public relations / Crisis management con'd |
| Week 14 | QUIZ 2 |
| Week 15 | Revision before the final exam |
Reference Books & Course Materials
- 01 Seitel, Fraser.P. The Practice of Public Relations. 13th Ed. Pearson, 2016.
- 02 Wolstenholme, Sue. (Ed.). Introduction to Public Relations. Pearson, 2013.
Learning Outcomes
No learning outcomes have been defined.
Program Outcomes
- P01 1- To have advanced theoretical and practical knowledge supported by textbooks, application tools and other resources including current information in the field of Accounting and Finance.
- P02 2- To be able to use advanced theoretical and practical knowledge acquired in the field of Accounting and Finance.
- P03 3- To be able to interpret and evaluate data, identify problems, analyze and develop solutions based on research and evidence by using advanced knowledge and skills acquired in the field of Accounting and Finance.
- P04 4- To be able to take responsibility as an individual and a team member in order to solve complex and unpredictable problems in accounting and finance applications.
- P05 5- To be able to plan and manage activities for the development of employees under the responsibility of a project.
- P06 6- To be able to determine the learning requirements in the field of Accounting and Finance and to direct their learning.
- P07 7- To be able to inform people and institutions about issues related to the field of accounting and finance, and to be able to transfer their ideas and solution proposals in writing and orally.
- P08 8- To be able to use information and communication technologies together with computer software at the European Computer Driving License Advanced Level required by the field of Accounting and Finance.
- P09 9- To act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the results related to the field of accounting and finance.
Po-Lo Matrix
The PO-LO matrix has not been populated yet.