INTRODUCTION TO DIGITAL MARKETING

Course Description

DİJİTAL PAZARLAMAYA GİRİŞ

INTRODUCTION TO DIGITAL MARKETING

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Naming the basic conceps of digital marketing (Solo 2)
2. 02 Illustrate digital marketing micro and macro environment (Solo 3)
3. 03 Distinguish uniqueness of digital marketing in delivering customer value (Solo 4)
4. 04 Judge digital marketing channels used to build customer relationship (Solo 5)

Course Syllabus

Reference Books & Course Materials

1. 01 Chaffey, D., & Ellis-Chadwick, F. (2016). Digital Marketing, strategy, implementation and practice. 6 Edition. Pearson
2. 02 Case studies pulbished on Moddle
3. 03 Video material published on Moodle

Learning Outcomes

1. L01 Naming the basic conceps of digital marketing (Solo 2)
2. L02 Illustrate digital marketing micro and macro environment (Solo 3)
3. L03 Distinguish uniqueness of digital marketing in delivering customer value (Solo 4)
4. L04 Judge digital marketing channels used to build customer relationship (Solo 5)

Program Outcomes

1. P01 1- To have advanced theoretical and practical knowledge supported by textbooks, application tools and other resources including current information in the field of Accounting and Finance.
2. P02 2- To be able to use advanced theoretical and practical knowledge acquired in the field of Accounting and Finance.
3. P03 3- To be able to interpret and evaluate data, identify problems, analyze and develop solutions based on research and evidence by using advanced knowledge and skills acquired in the field of Accounting and Finance.
4. P04 4- To be able to take responsibility as an individual and a team member in order to solve complex and unpredictable problems in accounting and finance applications.
5. P05 5- To be able to plan and manage activities for the development of employees under the responsibility of a project.
6. P06 6- To be able to determine the learning requirements in the field of Accounting and Finance and to direct their learning.
7. P07 7- To be able to inform people and institutions about issues related to the field of accounting and finance, and to be able to transfer their ideas and solution proposals in writing and orally.
8. P08 8- To be able to use information and communication technologies together with computer software at the European Computer Driving License Advanced Level required by the field of Accounting and Finance.
9. P09 9- To act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the results related to the field of accounting and finance.

Po-Lo Matrix