HISTORY OF COMMUNICATION

Course Description

This course provides an introductory overview of the major elements, events and themes in the history of human communication. The weekly topics are organized according to the emergence of specific forms of mass media, including printing, the newspaper, magazines, radio, cinema, television and the internet. The course also addresses the rise of advertising and public relations and their role in the broader history of media. Particular emphasis will be placed on the role of technology in mass communication, the convergence between different forms of media, the connection between media and culture, and the role of media in globalizing the processes of communication.

HISTORY OF COMMUNICATION

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1. Describe and evaluate a systematic knowledge of the history of mass communication
2. 02 2. Interpret the various theoretical issues raised by the history of communication
3. 03 3. Assess the role played by technology in mass communication practices

Course Syllabus

Reference Books & Course Materials

1. 01 1. George Rodman, Making Sense of Media: An Introduction to Mass Communication (2001) Allyn and Bacon
2. 02 2. David Crowley - Paul Heyer, Communication in History - Technology, Culture, Society: (6th Edition) (2015) Routledge
3. 03 3. John Vivian; The Media of Mass Communication: (2016) Allyn and Bacon
4. 04 4. J.R Dominick, The Dynamics of Mass Communication: (12th Edition) (2013) McGraw Hill

Learning Outcomes

1. L01 1. Describe and evaluate a systematic knowledge of the history of mass communication
2. L02 2. Interpret the various theoretical issues raised by the history of communication
3. L03 3. Assess the role played by technology in mass communication practices

Program Outcomes

1. P01 1- To have advanced theoretical and practical knowledge supported by textbooks, application tools and other resources including current information in the field of Accounting and Finance.
2. P02 2- To be able to use advanced theoretical and practical knowledge acquired in the field of Accounting and Finance.
3. P03 3- To be able to interpret and evaluate data, identify problems, analyze and develop solutions based on research and evidence by using advanced knowledge and skills acquired in the field of Accounting and Finance.
4. P04 4- To be able to take responsibility as an individual and a team member in order to solve complex and unpredictable problems in accounting and finance applications.
5. P05 5- To be able to plan and manage activities for the development of employees under the responsibility of a project.
6. P06 6- To be able to determine the learning requirements in the field of Accounting and Finance and to direct their learning.
7. P07 7- To be able to inform people and institutions about issues related to the field of accounting and finance, and to be able to transfer their ideas and solution proposals in writing and orally.
8. P08 8- To be able to use information and communication technologies together with computer software at the European Computer Driving License Advanced Level required by the field of Accounting and Finance.
9. P09 9- To act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the results related to the field of accounting and finance.

Po-Lo Matrix