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TR

CREATIVITY AND INNOVATION

Course
BUSN236 - CREATIVITY AND INNOVATION
Department
Business Administration - English - Undergraduate
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
6
T+P+L
3 + 0 + 0
Course Coordinator(s)
Prof. Dr. Tarık ATAN
Prerequisite
-
Keywords

Course Description

CREATIVITY AND INNOVATION Creativity, innovation, and change require a unique mindset and collection of mental tools. In this course, students will be introduced to the CIC mindset and cover basic tools for innovating. First, they will learn how to alter the way the brain works to produce ideas and they will discover that creativity comes in many different shapes and sizes, each of which is equally important in solving business problems. Specifically, they will learn about four key variables that define and describe creative diversity, including your creative style and creative level. They will also learn how creative diversity impacts the ideas you generate and how you make use of them, as well as how to recognize and appreciate the creative diversity of others around you.

CREATIVITY AND INNOVATION

Evaluation Tools (Active Term)

Item Type Weight (%)
Class Presentations Presentation 10
Term Project Project 10
Participation + Quizzes + Class Exercises Quiz 20
Mid Term Exam Midterm 25
Final Exam Final 35
Total 100

Course outcomes

  1. 01 1- Identifying the basic conceps of innovation
  2. 02 2- Learning to design a winning innovation strategy
  3. 03 3- Categorizing the structures of organization to create an innovative atmosphere
  4. 04 4- Assesing and developing measurements for innovation
  5. 05 5- Debating and discussing creative culture intra and inter organizational domains

Course Syllabus

Week Topic
Week 1 Introduction
Week 2 Creativity and Innovation: How do you leverage it?
Week 3 How to design a winning innovation strategy
Week 4 Basic Creativity Tools
Week 5 How to structure a company for innovation
Week 6 Designing the Process of Innovation
Week 7 Mid-Term Exam
Week 8 Tools
Week 9 Tools
Week 10 Tools
Week 11 How to Measure Innovation
Week 12 Incentives to Support Innovation
Week 13 Student Presentations
Week 14 Student Presentations
Week 15 -

Reference Books & Course Materials

  1. 01 "Making Innovation Work" Davila, Emspein, Shelton, Wharton School Publishing
  2. 02 “Creativity and Strategic Innovation Management" , Goodman, Dingli, Routledge
  3. 03 "Innovation and Small Business", Thomas, Miller, Murphy, bookboon.com

Learning Outcomes

  1. L01 1- Identifying the basic conceps of innovation SOLO 2
  2. L02 2- Learning to design a winning innovation strategy SOLO 5
  3. L03 3- Categorizing the structures of organization to create an innovative atmosphere SOLO 4
  4. L04 4- Assesing and developing measurements for innovation SOLO 5
  5. L05 5- Debating and discussing creative culture intra and inter organizational domains SOLO 5

Program Outcomes

  1. P01 1- To have advanced theoretical and practical knowledge supported by textbooks, application tools and other resources including current information in the field of Accounting and Finance.
  2. P02 2- To be able to use advanced theoretical and practical knowledge acquired in the field of Accounting and Finance.
  3. P03 3- To be able to interpret and evaluate data, identify problems, analyze and develop solutions based on research and evidence by using advanced knowledge and skills acquired in the field of Accounting and Finance.
  4. P04 4- To be able to take responsibility as an individual and a team member in order to solve complex and unpredictable problems in accounting and finance applications.
  5. P05 5- To be able to plan and manage activities for the development of employees under the responsibility of a project.
  6. P06 6- To be able to determine the learning requirements in the field of Accounting and Finance and to direct their learning.
  7. P07 7- To be able to inform people and institutions about issues related to the field of accounting and finance, and to be able to transfer their ideas and solution proposals in writing and orally.
  8. P08 8- To be able to use information and communication technologies together with computer software at the European Computer Driving License Advanced Level required by the field of Accounting and Finance.
  9. P09 9- To act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the results related to the field of accounting and finance.

Po-Lo Matrix

LO P01 P02 P03 P04 P05 P06 P07 P08 P09 Average
L01 - - - - - - - - - -
L02 - - - - - - - - - -
L03 - - - - - - - - - -
L04 - - - - - - - - - -
L05 - - - - - - - - - -