CREATIVITY AND INNOVATION
- Course
- BUSN236 - CREATIVITY AND INNOVATION
- Department
- Business Administration - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 6
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- Prof. Dr. Tarık ATAN
- Prerequisite
- -
- Keywords
Course Description
CREATIVITY AND INNOVATION Creativity, innovation, and change require a unique mindset and collection of mental tools. In this course, students will be introduced to the CIC mindset and cover basic tools for innovating. First, they will learn how to alter the way the brain works to produce ideas and they will discover that creativity comes in many different shapes and sizes, each of which is equally important in solving business problems. Specifically, they will learn about four key variables that define and describe creative diversity, including your creative style and creative level. They will also learn how creative diversity impacts the ideas you generate and how you make use of them, as well as how to recognize and appreciate the creative diversity of others around you.
CREATIVITY AND INNOVATION
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Class Presentations | Presentation | 10 |
| Term Project | Project | 10 |
| Participation + Quizzes + Class Exercises | Quiz | 20 |
| Mid Term Exam | Midterm | 25 |
| Final Exam | Final | 35 |
| Total | 100 | |
Course outcomes
- 01 1- Identifying the basic conceps of innovation
- 02 2- Learning to design a winning innovation strategy
- 03 3- Categorizing the structures of organization to create an innovative atmosphere
- 04 4- Assesing and developing measurements for innovation
- 05 5- Debating and discussing creative culture intra and inter organizational domains
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction |
| Week 2 | Creativity and Innovation: How do you leverage it? |
| Week 3 | How to design a winning innovation strategy |
| Week 4 | Basic Creativity Tools |
| Week 5 | How to structure a company for innovation |
| Week 6 | Designing the Process of Innovation |
| Week 7 | Mid-Term Exam |
| Week 8 | Tools |
| Week 9 | Tools |
| Week 10 | Tools |
| Week 11 | How to Measure Innovation |
| Week 12 | Incentives to Support Innovation |
| Week 13 | Student Presentations |
| Week 14 | Student Presentations |
| Week 15 | - |
Reference Books & Course Materials
- 01 "Making Innovation Work" Davila, Emspein, Shelton, Wharton School Publishing
- 02 “Creativity and Strategic Innovation Management" , Goodman, Dingli, Routledge
- 03 "Innovation and Small Business", Thomas, Miller, Murphy, bookboon.com
Learning Outcomes
- L01 1- Identifying the basic conceps of innovation SOLO 2
- L02 2- Learning to design a winning innovation strategy SOLO 5
- L03 3- Categorizing the structures of organization to create an innovative atmosphere SOLO 4
- L04 4- Assesing and developing measurements for innovation SOLO 5
- L05 5- Debating and discussing creative culture intra and inter organizational domains SOLO 5
Program Outcomes
- P01 1- To have advanced theoretical and practical knowledge supported by textbooks, application tools and other resources including current information in the field of Accounting and Finance.
- P02 2- To be able to use advanced theoretical and practical knowledge acquired in the field of Accounting and Finance.
- P03 3- To be able to interpret and evaluate data, identify problems, analyze and develop solutions based on research and evidence by using advanced knowledge and skills acquired in the field of Accounting and Finance.
- P04 4- To be able to take responsibility as an individual and a team member in order to solve complex and unpredictable problems in accounting and finance applications.
- P05 5- To be able to plan and manage activities for the development of employees under the responsibility of a project.
- P06 6- To be able to determine the learning requirements in the field of Accounting and Finance and to direct their learning.
- P07 7- To be able to inform people and institutions about issues related to the field of accounting and finance, and to be able to transfer their ideas and solution proposals in writing and orally.
- P08 8- To be able to use information and communication technologies together with computer software at the European Computer Driving License Advanced Level required by the field of Accounting and Finance.
- P09 9- To act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the results related to the field of accounting and finance.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | Average |
|---|---|---|---|---|---|---|---|---|---|---|
| L01 | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - |
| L04 | - | - | - | - | - | - | - | - | - | - |
| L05 | - | - | - | - | - | - | - | - | - | - |