INTRODUCTION TO BUSINESS-I

Course Description

This course is designed to teach introductory business students fundamental knowledge about a business. For this purpose, understanding the contemporary business environment is a starting point. After briefly covering the business of managing, all functional areas of a business are discussed. Upon completion, students should be able to demonstrate an understanding of business concepts as a foundation for studying other business subjects. The students will be able to identify potential marketing opportunities, relate how business institutions are operated nowadays, and describe business ownership forms. The course is also designed to expose students to the multitude of career fields in the area of business and it will also help them to obtain information about starting their own businesses, identifying basic long and short term planning techniques.

INTRODUCTION TO BUSINESS-I

Evaluation Tools (Active Term)

Course outcomes

1. 01 To explain the basic dynamics of business economics
2. 02 To summarize business ethics and social responsibility
3. 03 To classify small business, entrepreneurship and franchising
4. 04 To summarize the nature of management
5. 05 To describe organization, teamwork and communication
6. 06 To categorize options for organizing businesses
7. 07 To identify basics for managing for quality and competitiveness

Course Syllabus

Reference Books & Course Materials

1. 01 Business: A Changing World, 12th Edition By Ferrell, Hirt, and Ferrell. McGraw-Hill, 2020.

Learning Outcomes

1. L01 On successful completion of this course, students will have developed (5) knowledge and understanding of the nature of business and its environment. SOLO 5
2. L02 To explain the basic dynamics of business economics SOLO 3
3. L03 To summarize business ethics and social responsibility SOLO 4
4. L04 To classify small business, entrepreneurship and franchising SOLO 3
5. L05 To summarize the nature of management SOLO 4
6. L06 To describe organization, teamwork and communication SOLO 3
7. L07 To categorize options for organizing businesses SOLO 4
8. L08 To identify basics for managing for quality and competitiveness SOLO 2

Program Outcomes

1. P01 1- To have advanced theoretical and practical knowledge supported by textbooks, application tools and other resources including current information in the field of Accounting and Finance.
2. P02 2- To be able to use advanced theoretical and practical knowledge acquired in the field of Accounting and Finance.
3. P03 3- To be able to interpret and evaluate data, identify problems, analyze and develop solutions based on research and evidence by using advanced knowledge and skills acquired in the field of Accounting and Finance.
4. P04 4- To be able to take responsibility as an individual and a team member in order to solve complex and unpredictable problems in accounting and finance applications.
5. P05 5- To be able to plan and manage activities for the development of employees under the responsibility of a project.
6. P06 6- To be able to determine the learning requirements in the field of Accounting and Finance and to direct their learning.
7. P07 7- To be able to inform people and institutions about issues related to the field of accounting and finance, and to be able to transfer their ideas and solution proposals in writing and orally.
8. P08 8- To be able to use information and communication technologies together with computer software at the European Computer Driving License Advanced Level required by the field of Accounting and Finance.
9. P09 9- To act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the results related to the field of accounting and finance.

Po-Lo Matrix